Founded in 2014, Fanwave Digital has grown to become a leading social media publishing network in the UK, focusing on sports betting and reaching over 250,000,000 people every month.
We believe that sports betting should be entertaining, fun, and safe. Therefore, our communities exist to enhance people’s enjoyment of watching sports through an entertaining and informative content strategy.
Andy’s Bet Club has recently grown to become one of the most popular sports betting content websites in the UK, attracting over 200,000 unique users every month and ranking prominently on Google for popular search terms.
Fanwave Digital was involved in the original development of the website and has continued to collaborate with Andy to enhance various aspects, including design, development, SEO, and content.
Fanwave Digital started working with Matt, the founder, in 2016 and have since helped grow the brand across multiple platforms, from what started as a Facebook page and expanding to various social media channels and a website.
Additionally, Fanwave Digital played a significant role in assembling a team to work with Matt that shares the same values that initially made the community successful. This transition also involved a rebranding from ‘Bad Man Tipster’ to ‘Bad Man Betting’.
Confession Box, owned by Fanwave Digital, boasts over 180,000 followers on Instagram.
The account experienced rapid growth in 2021, becoming one of the fastest-growing Instagram accounts. It gained popularity due to its unique style, allowing followers to anonymously share their best (or worst) confessions via a landing page, which are then shared on the Instagram account.
Due to the nature of its content, the account does not share any sports betting promotions.
Transfer News Live is among the largest football Twitter/X accounts, boasting over 2.3 million followers.
Since its launch in 2012, it has evolved into one of the most trusted sources for transfer news on social media, reaching over 100 million people during the transfer window.
Like with Boring Milner, Fanwave Digital began working with the brand in 2020, helping with content creation and leveraging its engaged following and reach to boost visibility for our other profiles’ content.
Fanwave Digital is not responsible for managing Transfer News Live’s commercial agreements.
Boring Milner boasts over 600,000 followers on Twitter/X and is known as one of the most famous parody brands on social media.
Fanwave Digital began working with the brand in 2020, helping with content creation and leveraging its extensive following and reach to enhance visibility for our other profiles’ content.
The brand’s content has been featured on media outlets such as The Telegraph, TalkSport, JOE, and others, with the real James Milner even participating in reading the posts.
Fanwave Digital is not responsible for managing Boring Milner’s commercial agreements.
Fitba Patter is the most followed and engaged scottish football brand in Scotland with a combined following of over 200,000 people on all major social media platforms.
The brand is owned and operated by Fanwave Digital meaning we manage all aspects from content to commercial.
Scottish Patter is the most followed and engaged social media brand in Scotland with a combined following of over 2,000,000 people on all major social media platforms.
The brand is owned and operated by Fanwave Digital meaning we manage all aspects from content to commercial.
Fanwave Digital has been an official sponsor of Raith Rovers Football Club since 2021, and now also works with the club on their digital and fan engagement strategies.
Fanwave’s Co-CEO and Founder, Ruaridh Kilgour, is a lifelong supporter and now serves as a Director, reflecting his commitment to assisting the club.
Raith Rovers, a professional football club competing in the Scottish Championship, has had significant growth in its social media following and average attendances since Fanwave Digital’s involvement.
During the Covid-19 Pandemic, Fanwave Digital initiated and oversaw Donate a Ticket, a non-profit project aimed at raising vital funds for football clubs across the UK and Ireland.
The project successfully raised £331,565, benefiting 155 different football clubs and providing crucial support to keep some clubs operational during the pandemic.
Fanwave Digital spearheaded the entire project, managing tasks such as idea generation, web design and development, social media management, and maintaining relationships with every football club involved.
