We build and manage online communities with the mission to excite, entertain, and inform the audience through a best-in-class content strategy.

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Founded in 2014, Fanwave Digital has grown to become a leading social media publishing network in the UK, focusing on sports betting and reaching over 250,000,000 people every month.

We believe that sports betting should be entertaining, fun, and safe. Therefore, our communities exist to enhance people’s enjoyment of watching sports through an entertaining and informative content strategy.

We build communities we want to be part of.

Brands We Work With

Andy’s Bet Club

Andy’s Bet Club has recently grown to become one of the most popular sports betting content websites in the UK, attracting over 200,000 unique users every month and ranking prominently on Google for popular search terms.

Fanwave Digital was involved in the original development of the website and has continued to collaborate with Andy to enhance various aspects, including design, development, SEO, and content.

Bad Man Betting

Fanwave Digital started working with Matt, the founder, in 2016 and have since helped grow the brand across multiple platforms, from what started as a Facebook page and expanding to various social media channels and a website.

Additionally, Fanwave Digital played a significant role in assembling a team to work with Matt that shares the same values that initially made the community successful. This transition also involved a rebranding from ‘Bad Man Tipster’ to ‘Bad Man Betting’.

Raith Rovers

Fanwave Digital has been an official sponsor of Raith Rovers Football Club since 2021, and now also works with the club on their digital and fan engagement strategies.

Fanwave’s Co-CEO and Founder, Ruaridh Kilgour, is a lifelong supporter and now serves as a Director, reflecting his commitment to assisting the club.

Raith Rovers, a professional football club competing in the Scottish Championship, has had significant growth in its social media following and average attendances since Fanwave Digital’s involvement.

Donate a Ticket

During the Covid-19 Pandemic, Fanwave Digital initiated and oversaw Donate a Ticket, a non-profit project aimed at raising vital funds for football clubs across the UK and Ireland.

The project successfully raised £331,565, benefiting 155 different football clubs and providing crucial support to keep some clubs operational during the pandemic.

Fanwave Digital spearheaded the entire project, managing tasks such as idea generation, web design and development, social media management, and maintaining relationships with every football club involved.

Case Studies