Producing a team by team Betting Guide for the 2022 World Cup

Bad Man Betting



Fanwave began working with Bad Man Betting in 2015, and over the years the partnership has grown stronger, propelling Bad Man into one of the most engaged-with sports betting influencers in the UK.

As part of our ongoing work, the 2022 World Cup gave us the perfect opportunity to work together to create even more great content for Bad Man’s followers.

Fresh off a new website build, our development team created a World Cup Hub where all of Bad Man’s World Cup tips, Stats Packs and content could live on web as a one-stop-shop, alongside his social content.

Fanwave also worked together with Bad Man to build out a new email newsletter launching in time for Qatar 2022.

That launched the week leading up to the tournament kick off alongside the most ambitious and compelling piece of content yet, provided completely for free as a thank you for signing up.

The Bad Man Betting World Cup 2022 Betting Guide was more than 11,000 words of expert insight, neatly packaged into an easy-to-use interactive PDF.

It provided everything you needed to know before the tournament kicked off:

  • Insight into every single qualified team and their journey to Qatar
  • Fixtures, TV Channels and KO times
  • Prediction for each Group
  • Ref Watch

It was built from the ground up by our design team with mobile in mind, ensuring that someone could easily navigate to the content they wanted to within two taps.

In the first 24 hours, 6,000 people subscribed to receive Bad Man’s betting guide and World Cup emails with a strong Open Rate of 57% throughout the tournament.

Case Studies